The top careers and job opportunities of the next 10-25 years will be information intensive and require the ability to acquire and apply information and knowledge. The need for expertise in designing and conducting assessments and UX testing as well as how to leverage results for programmatic improvement is growing. Positions for information professionals in this area are wide:
User Experience / Digital Experience / Digital Strategy Manager
- Digital innovator who deeply understands customer behavior online, and can manage key success drivers to deliver against business goals and the organization’s brand experience principles.
- Support digital communications where the team works on a variety of user-focused, mobile-first website projects and related products. The ideal candidate is an experienced user experience consultant with a solid understanding of information architecture, content strategy, usability, user interface design, and web analytics
UX Strategist / Researcher
- Lead user research activities to identify key customer insights and synthesize findings into recommendations and strategies that fuel ideation, guide UX design, and inform strategic business decisions.
- Plan, implement, and conduct a variety of user research including 1:1 customer interviews, usability testing, focus groups, remote testing, card sorting, longitudinal journal studies, and similar activities.